Rival Hearts
E-commerce Identity
The Rival Hearts was a brand developed as an e-commerce microsite, built for college-age women athletes or fans of major league sports.
Client:
Print Syndicate
Digital Presence
From social media to site design, Rival Hearts was designed to engage it’s audience with bold collegiate style and colors.
Conclusion
Despite audience research and committed copywriters, social media, and design, this sub-brand was never as commercially successful as hoped. The apparel featured, however, went on to sell in high volume on the parent site and continues to remain available on-demand to this day.